By Expedi USA, November 23, 2022

Proven Hiring Strategies to Attract and Hire Diverse Candidates

In today’s business climate, having a diverse and inclusive workforce is more important than ever. But unfortunately, attracting and hiring diverse candidates can be a challenge.

There are a number of factors that contribute to this problem, but the good news is that there are also a number of things you can do to overcome them. There are many businesses already doing this, as evidenced by their job postings on the best job sites in the USA.

In this blog post, we are exploring some of the challenges of attracting and hiring diverse candidates while offering a few tips on how you can successfully diversify your workforce.

The Need for Diverse Candidates

There are many reasons why companies should seek out diverse candidates. For one, a more diverse workforce can lead to more creativity and innovation. Studies have shown that teams with a mix of genders, races, and cultures tend to come up with more creative solutions to problems.

Diverse teams are also better at spotting potential risks and pitfalls. This is because team members bring different perspectives and experiences to the table. They are more likely to catch things that others might miss.

Having a diversity of voices is also important for building an inclusive culture. When everyone feels like they belong and their voices are heard, they are more likely to be engaged in their work. This leads to better performance and higher retention rates.

How to Attract Diverse Candidates

The number of organizations committed to Diversity & Inclusion (D&I) is growing every day. As the workforce continues to become more diverse, it's important for companies to reflect that diversity in their hiring practices.

Use the following tips to attract and hire diverse candidates:

1. Use inclusive language in job postings

When writing job descriptions, avoid using gendered language or any other language that could be exclusionary. For example, instead of using "he/she" or "his/her," use "them/they." This small change can make a big difference in attracting a wider pool of candidates.

2. Post jobs on diverse job boards

Many online job boards and top job sites in the USA are geared towards specific groups, such as people of color, LGBTQIA+ individuals, people with disabilities, etc. By posting jobs on these platforms, you'll reach a larger pool of qualified candidates from underrepresented groups.

3. Host D&I-focused events

Invite members of underrepresented groups to speak at company events or host panel discussions on D&I topics. This will help attract diverse candidates and show your commitment to creating an inclusive environment for all employees.

4. Use diverse recruiting firms

Many professional recruiting firms specialize in placing candidates from underrepresented groups. Utilizing these services can help you reach a wider pool of qualified candidates. You can use a few of the best job websites in the USA to find such candidates.

5. Evaluate your current hiring practices

Take a close look at your current hiring practices and see if any areas could be improved to attract and hire more diverse candidates. For example, you may want to consider implementing blind resume reviews or using diverse interview panels.

By following these tips, you can help ensure that your company is attracting and hiring a diverse workforce.

How to Hire Diverse Candidates

If your company is like most, you are probably not as diverse as you would like to be. But changing that doesn’t have to be difficult—or expensive. With a little creativity and effort, you can more effectively reach out to potential candidates from a variety of backgrounds.

Here are some tips for how to hire diverse candidates:

1. Use social media

Social media platforms like LinkedIn and Twitter are great places to look for potential candidates from a variety of backgrounds. Try searching for relevant keywords and hashtags or connecting with professional groups focused on diversity and inclusion.

2. Attend trade shows and conferences

Events focused on specific industries or communities can be great places to find qualified candidates who might not otherwise cross your radar. Make sure your recruitment team is represented at these events and that they know how to identify diverse talent.

3. Utilize employee referral programs

Your employees likely have a network of people from diverse backgrounds that they can tap into when you’re looking for new candidates. Encourage them to participate in your referral program, and offer incentives for referrals that result in hires. Further, they can help candidates belonging to LGBTQ+ communities find jobs in the USA with your referral program.

4. Partner with diversity-focused organizations

There are many organizations out there that focus on connecting employers with diverse talent. See if there are any local groups you can partner with, or look for online resources like job boards and directories.

5. Review your job descriptions

The language you use in your job descriptions can make a big difference in the types of candidates you attract. Avoid using gendered language or unnecessarily restrictive qualifications, and make sure your descriptions are accessible to people with different disabilities.

6. Be flexible with qualifications

When reviewing candidates, don’t get too hung up on whether they meet every single qualification listed in the job description. Consider whether they have the skills and potential to do the job well, even if they don’t have the perfect experience.

7. Conduct blind resume reviews

One way to avoid biased hiring decisions is to conduct blind resume reviews, where the reviewer doesn’t know anything about the candidate other than their qualifications. This can help level the playing field for candidates from underrepresented groups who might face discrimination based on their name, gender, or other factors.

The Benefits of Hiring Diverse Candidates

A recent study by the Harvard Business Review found that organizations with diverse teams are 35% more likely to have financial returns above their industry average. Yet, despite the clear business case for diversity, many organizations struggle to attract and hire a diverse workforce.

There are a number of reasons why hiring diverse candidates can be beneficial for your organization.

Diversity can lead to better decision-making. Studies have shown that groups with a diversity of perspectives make better decisions than those with less diversity.

When everyone comes from the same background and has the same perspective, it’s easy to get stuck in groupthink and make bad decisions.

Diverse teams are more innovative. Companies with more gender-diverse management teams are significantly more likely to innovate than those with less gender-diverse teams.

Diversity fosters creativity and new ways of thinking, which can lead to breakthroughs in your industry.

If you want your organization to perform at its best, you need to hire diverse candidates.


Employers need to be more proactive in their efforts to attract and hire diverse candidates. There are a number of ways to do this, from building relationships with community organizations to using targeted recruitment strategies. By diversifying your talent pool, you will improve your chances of finding the best candidates and make your workplace more inclusive and welcoming.

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